SOFTWARE SALES TYCOON LEVERAGES FRAGRANCE TO MOTIVATE COMPANIES WORLDWIDE
Sep 22, 2017
Posted by: Pat McCarthy
MONEY, THE FRAGRANCE OF SUCCESS HARNESSES THE SENSE OF SMELL TO PUT ITS WEARERS ON THE FAST TRACK TO SUCCESS. OVER THE LAST 15 YEARS, PATRICK MCCARTHY HAS INSPIRED THOUSANDS AND MOTIVATED HIS OWN SALES TEAMS AT SOFTWARE INDUSTRY TITANS LIKE SAP AMERICA AND MICROSOFT WHERE HIS ORGANIZATION HAS SOLD OVER $250M WORTH OF PRODUCT. HIS WORLD CLASS FRAGRANCES HIS MONEY AND HER MONEY FORMED THE BACKBONE OF HIS TEAM SUCCESS.
MCCARTHY IS A VETERAN SALES EXECUTIVE AND INNOVATIVE SALES LEADER, WHO HAS RUN SOME OF THE MOST POWERFUL SALES ORGANIZATIONS IN THE WORLD AT COMPANIES INCLUDING SAP AMERICA, MICROSOFT AND BOX.
“THE LIGHTBULB MOMENT STRUCK WHEN I WAS READING A STUDY THAT SHOWED WORKERS BECAME MORE PRODUCTIVE AROUND THE SCENT OF MONEY,” EXPLAINS MCCARTHY. “WHAT IF I COULD DEFINE THE SCENT OF SUCCESS? SMELL CAN HAVE SUCH A PROFOUND EFFECT ON YOUR MOODS, WORK PERFORMANCE, AND LEARNED ASSOCIATIONS THAT I COULDN’T RESIST TRYING IT OUT IN MY OWN WORK LIFE.”
MCCARTHY TEAMED UP WITH LARRY MURRISON, ONE OF TOP “NOSES” IN THE FRAGRANCE INDUSTRY, TO CREATE A PRODUCT THAT MOTIVATES ITS WEARERS TO VISUALIZE THEIR SUCCESS WITH EACH SPRAY.
THEIR CREATIONS, HIS MONEY (A COLOGNE) AND HER MONEY (AN EAU DE PARFUM), ARE DESIGNED TO BRING OUT THE “RAINMAKERS IN ALL OF US.”
“WHEN I SPEAK TO SALES TEAMS DURING A SALES KICK-OFF OR SPECIAL GATHERING, I INTRODUCE THE FRAGRANCE IN THE ROOM. THEN, WHEN ATTENDEES SMELL IT IN SUBSEQUENT EVENTS OR WHEN APPLYING IT AT HOME BEFORE WORK, THEY RECALL KEY POINTS AND MOTIVATORS,” SAYS MCCARTHY.
THE FRAGRANCE USES COTTON, SILK, AND LINEN—THE CORE INGREDIENTS OF CURRENCY—AS THE BASE NOTES, ROUNDING THEM OUT WITH FRESH OCEAN BREEZES, BRIGHT CITRUS, ROSEMARY, GRASS, AND PRECIOUS WOODS.
“OUR FRAGRANCES ARE BEING WORN BY TOP EXECS IN BUSINESSES AROUND THE WORLD,” SAYS MCCARTHY. “WE’RE EVEN INSPIRING CUBA WITH THE FRAGRANCE OF SUCCESS AFTER OBTAINING THE HONOR OF BEING THE FIRST US FRAGRANCE COMPANY IN CUBA.”
THE MAKE IT RAIN 2017 COLLECTION IS 100% MADE IN THE USA, FEATURING BEAUTIFULLY ENGRAVED BOTTLES THAT ARRIVE NESTLED AMIDST REAL, SHREDDED US CURRENCY. EACH BOTTLE CONTAINS 1.7/FL OZ. AND THOUSANDS IN SHREDDED MONEY!
FOR ADDITIONAL INFORMATION, PLEASE VISIT WWW.LIQUIDMONEY.COM OR CONTACT BROOKE@VETERANPR.COM.
