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SOFTWARE SALES TYCOON LEVERAGES FRAGRANCE TO MOTIVATE COMPANIES WORLDWIDE

MONEY, THE FRAGRANCE OF SUCCESS HARNESSES THE SENSE OF SMELL TO PUT ITS WEARERS ON THE FAST TRACK TO SUCCESS. OVER THE LAST 15 YEARS, PATRICK MCCARTHY HAS INSPIRED THOUSANDS AND MOTIVATED HIS OWN SALES TEAMS AT SOFTWARE INDUSTRY TITANS LIKE SAP AMERICA AND MICROSOFT WHERE HIS ORGANIZATION HAS SOLD OVER $250M WORTH OF PRODUCT. HIS WORLD CLASS FRAGRANCES HIS MONEY AND HER MONEY FORMED THE BACKBONE OF HIS TEAM SUCCESS.

 

MCCARTHY IS A VETERAN SALES EXECUTIVE AND INNOVATIVE SALES LEADER, WHO HAS RUN SOME OF THE MOST POWERFUL SALES ORGANIZATIONS IN THE WORLD AT COMPANIES INCLUDING SAP AMERICA, MICROSOFT AND BOX.

 

“THE LIGHTBULB MOMENT STRUCK WHEN I WAS READING A STUDY THAT SHOWED WORKERS BECAME MORE PRODUCTIVE AROUND THE SCENT OF MONEY,” EXPLAINS MCCARTHY. “WHAT IF I COULD DEFINE THE SCENT OF SUCCESS? SMELL CAN HAVE SUCH A PROFOUND EFFECT ON YOUR MOODS, WORK PERFORMANCE, AND LEARNED ASSOCIATIONS THAT I COULDN’T RESIST TRYING IT OUT IN MY OWN WORK LIFE.”

 

MCCARTHY TEAMED UP WITH LARRY MURRISON, ONE OF TOP “NOSES” IN THE FRAGRANCE INDUSTRY, TO CREATE A PRODUCT THAT MOTIVATES ITS WEARERS TO VISUALIZE THEIR SUCCESS WITH EACH SPRAY.

 

THEIR CREATIONS, HIS MONEY (A COLOGNE) AND HER MONEY (AN EAU DE PARFUM), ARE DESIGNED TO BRING OUT THE “RAINMAKERS IN ALL OF US.”

 

“WHEN I SPEAK TO SALES TEAMS DURING A SALES KICK-OFF OR SPECIAL GATHERING, I INTRODUCE THE FRAGRANCE IN THE ROOM. THEN, WHEN ATTENDEES SMELL IT IN SUBSEQUENT EVENTS OR WHEN APPLYING IT AT HOME BEFORE WORK, THEY RECALL KEY POINTS AND MOTIVATORS,” SAYS MCCARTHY.

 

THE FRAGRANCE USES COTTON, SILK, AND LINEN—THE CORE INGREDIENTS OF CURRENCY—AS THE BASE NOTES, ROUNDING THEM OUT WITH FRESH OCEAN BREEZES, BRIGHT CITRUS, ROSEMARY, GRASS, AND PRECIOUS WOODS.

 

“OUR FRAGRANCES ARE BEING WORN BY TOP EXECS IN BUSINESSES AROUND THE WORLD,” SAYS MCCARTHY. “WE’RE EVEN INSPIRING CUBA WITH THE FRAGRANCE OF SUCCESS AFTER OBTAINING THE HONOR OF BEING THE FIRST US FRAGRANCE COMPANY IN CUBA.”

 

THE MAKE IT RAIN 2017 COLLECTION IS 100% MADE IN THE USA, FEATURING BEAUTIFULLY ENGRAVED BOTTLES THAT ARRIVE NESTLED AMIDST REAL, SHREDDED US CURRENCY. EACH BOTTLE CONTAINS 1.7/FL OZ. AND THOUSANDS IN SHREDDED MONEY!

 

FOR ADDITIONAL INFORMATION, PLEASE VISIT WWW.LIQUIDMONEY.COM OR CONTACT BROOKE@VETERANPR.COM.

MAKE IT RAIN IN 2017 WITH MONEY, A FRAGRANCE THAT INSPIRES SUCCESS

FOR OVER A DECADE THE LUXURY FRAGRANCES OF HIS MONEY AND HER MONEY HAS HELPED PUT MEN AND WOMEN ON A PATH TO SUCCESS USING THE MOTIVATIONAL POWER OF SCENT. FROM THE INVIGORATING AROMA OF JUST BREWED COFFEE TO THE CALMING EFFECTS OF LAVENDER, ONE’S SENSE OF SMELL HAS PROVEN TO HAVE AN EFFECT ON THE MIND, THE MOOD, AND THE SPIRIT.

WHEN PATRICK MCCARTHY LEARNED OF A JAPANESE STUDY THAT PROVED THE SMELL OF MONEY INCREASED WORKER PRODUCTIVITY, HE SET OUT TO TEST THESE THEORIES FOR HIMSELF.

 

“EACH OF US DEFINES SUCCESS IN OUR OWN WAY. EACH TIME YOU APPLY THE FRAGRANCE, OUR HOPE IS THAT IT REMINDS YOU OF YOUR DEFINITION OF SUCCESS AND IT INSPIRES YOU TO NEVER GIVE UP,” SAID LIQUID MONEY CEO MCCARTHY.

 

HIS SIGNATURE FRAGRANCE, HIS MONEY AND HER MONEY, ASKS ITS WEARERS TO VISUALIZE SUCCESS SO THAT WITH EACH SPRAY THEY ARE REMINDED AND INSPIRED TO KEEP REACHING FOR THEIR GOALS WHILE DELIGHTING IN A WORLD-CLASS FRAGRANCE.

 

“HAVING RUN SOME OF THE MOST POWERFUL SALES ORGANIZATIONS IN THE WORLD AT COMPANIES LIKE SAP AND MICROSOFT, I USE THE FRAGRANCES AS A MOTIVATIONAL TOOL THAT LEVERAGES THE POWER OF SCENT,” SAID MCCARTHY.

 

NEW TO THE MONEY FRAGRANCE LINE THIS YEAR IS THE BEAUTIFULLY RE-IMAGINED AND AWARD WINNING MAKE IT RAIN 2017 COLLECTION.

 

DESIGNED TO BRING OUT THE “RAINMAKERS IN ALL OF US” THE ELEGANTLY ENGRAVED BOTTLES ARRIVE CAREFULLY NESTLED AMIDST REAL, SHREDDED US CURRENCY.

 

“THE CORE INGREDIENTS IN OUR CURRENCY ARE COTTON, SILK AND LINEN. WE USE THESE AS BASE NOTES IN OUR FRAGRANCES AND ADD COMPLIMENTARY MID- AND UPPER-NOTES TO CREATE BRILLIANT PRODUCTS.” PAT MCCARTHY

 

EACH FRAGRANCE IS 100% MADE IN THE USA, AND IS AVAILABLE AS COLOGNE FOR HIM (HIS MONEY) OR AN EAU DE PARFUM FOR HER (HER MONEY). EACH BOTTLE CONTAINS 1.7FL OZ.

 

“WE UNDERSTAND EACH PERSONS DEFINITION OF SUCCESS IS AS UNIQUE AS THEIR FINGERPRINT AND MONEY FRAGRANCES SERVE AS A REMINDER TO NEVER GIVE UP ON ONE’S DREAM,” SAID MCCARTHY.

 

PATRICK MCCARTHY, FOUNDER AND CEO OF LIQUID MONEY, INC., IS A VETERAN SALES EXECUTIVE, INNOVATIVE SALES LEADER IN THE SOFTWARE INDUSTRY AND MOTIVATIONAL SPEAKER. MCCARTHY USES HIS MONEY FRAGRANCES DURING HIS TALKS TO INSPIRE HIS TEAMS TO SUCCESS.

 

HIS CRITICALLY ACCLAIMED MONEY FRAGRANCES ARE SOLD AROUND THE WORLD WITH OVER 100,000 BOTTLES SOLD TO DATE. MCCARTHY AND HIS FRAGRANCES APPEARED ON ABC’S HIT PROGRAM SHARK TANK AND HIS EPISODE IS ONE OF THE HIGHEST RATED AND FREQUENTLY VIEWED.

 

FOR ADDITIONAL INFORMATION, PLEASE VISIT WWW.LIQUIDMONEY.COM OR CONTACT BROOKE@VETERANPR.COM.

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